Creator Content Guidelines

TikTok Presented 2024 Trend Report

Challenge Yourself as a Creator in 2024

When you say, “I want to succeed as a creator!” the first thing I, as a creator who has experienced success on TikTok, would recommend is to “look at the big picture of trends.”

The reason is that if you know the big picture of trends and ride the wave, you can grow faster. And fast growth is a major motivator for creators to keep creating content.

TikTok has released its <What’s Next 2024 Trend Report>. Today, let’s take a look at the trend report and figure out what strategy we should take to become a hit creator in 2024.

Before we start, TikTok has categorized trends into three types. First, Moment is a short-lived trend that everyone uses, such as popular TikTok sounds and hashtags, that lasts a few days to a few weeks. Signal refers to a new content pattern that reveals new behaviors and interests, a change in behavior over months or years in a specific category or industry.

Lastly, Force is a trend that represents a large-scale change in behavior over several years, which means significant cultural changes in how communities are formed, how products are discovered, and so on. The part we will be focusing on today is the five Trend Forces.

Trend Force 1 is the trend of family content such as “couples” and “childcare.” One of the areas that exploded in 2023 compared to last year was “family” stories. #부부생활, which shares the daily life of married couples, saw an 8116% increase in views from the previous year. Childcare related hashtags such as #워킹맘, #육아맘, and #아빠육아 have also increased significantly.

The influence of daily content about marriage and childcare was enormous. The report predicts that more family stories will emerge in 2024, and that users of various age groups will engage in fun and unstaged communication.

My advice on the family trend is to take on the challenge with your “family” instead of going solo if you are dreaming of becoming a 2024 creator. When I first started TikTok, the trend was the heyday of “twin creators.”

So, I didn’t challenge myself on TikTok alone, but joined forces with my younger sister. We followed the trend of dressing alike and filming like twins, and as a result, we achieved explosive growth. Let’s challenge ourselves to become creators who are with our family or who tell stories about our family in 2024.

Trend Force 2 is the growth of communities across all age groups. Not only #20대 and #30대, which are classified by age, but also hashtags that represent a person’s status or identity such as #대학생, #직장인, and #예신 have increased significantly from the previous year.

#자취생, #유학생, and #직딩, along with other diverse keywords, have risen together. Looking at this, it was predicted that the formation of communities through communication with those in the same group as oneself or users who are in the same situation will increase even more in 2024.

My advice on this trend is to first clearly define the community you want to target and see how that community communicates. Each community has different problems they are struggling with and different ways they communicate.

If you want to create content for a community, I recommend you monitor a lot, analyze the “terminology” they often use, and the style of content they create, and create something similar. Also, communities gather around “common ground,” so if you create content that resonates with the common ground, you will get a lot of “likes” and followers.

Trend Force 3 is the growth of the self-development sector.#자기계발, #동기부여뿐 아니라 #창업 #부동산 #취업 and other specific areas of informational content are on the rise. In addition,#영어공부 #booktok #독서 and other hashtags related to putting into practice what you are motivated to do, the growth of various self-development areas is noteworthy.

The area I particularly recommend is#booktok. TikTok is growing as a new tool for book marketing, and if you grow a booktok channel, you can grow it into a channel that receives book-related advertisements. Other self-development and educational content I recommend is Korean language education content.

Along with the self-development trend, you can anticipate the popularity of Korean language content by combining it with the K-wave trend mentioned later. If you dream of becoming a global self-development creator, try creating content that teaches Korean.

Trend Force 4 is the increase in location/travel hashtags. TikTok added a new “location tagging” feature to its app at the end of last year (2022). As a result, there was a significant growth in hashtags related to regions and locations this year. The number of videos tagged with locations and recommending places to visit, restaurants to try, etc., has exploded.

My advice on this trend is to always use location tags, no matter what content you choose to upload. This is because you can gain followers through location tags. Location tagging only came out last year, so there won’t be a lot of content yet.

This can be an opportunity for creators. When there is too much content, your content is easily buried, but when there is not much content, your content is easily exposed. Let’s take advantage of location tags.

Finally, Trend Force 5 is the giant wave that will engulf the whole world, the K-wave. ‘K-’ in various fields has exploded on global TikTok.#K- The most prominent industry among related hashtags was beauty and food & beverage. In terms of beauty,#koreanskincare, #koreanmakeup and in the food & beverage sector,#mukbang, #koreanspicy and other related hashtags were abundant.

If you live in Korea and want to become a global creator, I recommend making content related to Korea. Reviewing and introducing Korean cosmetics, Korean food, Korean dramas, etc., has created an opportunity to grow as a global creator. Let’s introduce our everyday lives with a “K” attached.

So far, I’ve looked at five major trend forces and added my own advice. The five points are #가족 #커뮤니티 #자기계발 #장소 #K-. If I were to create a new channel based on these major trends in 2024, I would create a channel that teaches Korean while eating famous Korean food at famous places in Korea with my family.

If you are challenging yourself to become a TikTok creator in 2024, try planning your channel by mixing these major trends.

※ The writer of this article is myself and the content is taken froman article published in Woman Economy News..